Test Bank for Research Methods: Are You Equipped? Jennifer Bonds-Raacke, John Raacke

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Chapter 2: Goals and Methods of Psychology
Multiple Choice Questions
1. Chapter 2 begins with an Are You Equipped? exercise describing research in which a movie theater owner flashed “Eat Popcorn” and “Drink Coca-Cola” at an exposure rate of 1/3,000 per second on the screen during the presentation of a movie. Which statement below summarizes the owner’s original findings that he shared with others?
a. There was no change in popcorn and soda sales.
b. There was a 50% increase in soda sales and a smaller increase in popcorn sales.
c. There was a 50% increase in popcorn sales and a smaller increase in soda sales.
d. There was a 50% increase in popcorn sales and 20% in soda sales.

2. Chapter 2 begins with an Are You Equipped? exercise describing research in which a movie theater owner flashed “Eat Popcorn” and “Drink Coca-Cola” at an exposure rate of 1/3,000 per second on the screen during the presentation of a movie. The owner originally reported an increase in popcorn and sodas sales for this method of advertisement. However, later the owner admitted to falsifying the data. Which statement below best describes why he admitted to falsifying the data?
a. because through the process of reporting and replication other researchers called the results into question
b. because the owner was ready to close his advertising business and did not want people to bother him
c. because through the process of hypothesis formation and collection of data other researchers called the results into question
d. because he did not use the scientific method

3. Chapter 2 begins with an Are You Equipped? exercise describing research in which a movie theater owner flashed “Eat Popcorn” and “Drink Coca-Cola” at an exposure rate of 1/3,000 per second on the screen during the presentation of a movie. This study sparked interest in which topic area in psychology?

a. subliminal perception
b. monocular perception
c. personal introspection
d. personal perception

4. Which of the following is a goal of psychological research?

a. describe
b. explain
c. predict
d. all of the above

5. Which of the following is a goal of psychological research?

a. explain
b. predict
c. influence
d. all of the above

6. Which of the following is not a goal of psychological research?

a. explain
b. predict
c. cure
d. influence

7. Which of the following is not a goal of psychological research?

a. to describe behavior
b. to provide therapy
c. to predict future behaviors
d. to influence behaviors

8. Which of the following is an underlying goal for all research?